Toyota has just launched its all-new 2023 Prius Prime or plug-in hybrid in Japan, which boasts 75% more EV range compared to the previous model.

The 2023 Toyota Prius Prime has undergone a significant redesign compared to its predecessor, with a more prominent upgraded seats.

A redesigned dashboard featuring a new infotainment system and a 12.3-inch touchscreen display.

The 2023 Toyota Prius Prime comes equipped with a wide range of safety features, including Toyota’s Safety Sense suite of driver-assistance technologies.

Toyota insists that hybrid vehicles like the Prius must continue to be made as an eco-car that is within everyone’s reach.

The Prius Prime will be available in North America in three grades: SE, XSE, and XSE Premium, priced at $29,000, $32,000, and $36,000, respectively.

The new Prius Prime has an impressive 100 horsepower increase compared to the outgoing model, with 161 horsepower to the front wheels just from the electric motor.

The new Prius Prime also features a Regeneration Boost Mode and is estimated to have at least 50% more driving range than the previous model.