2023 TOYOTA PRIUS PRIME REDESIGN

Toyota has just launched its all-new 2023 Prius Prime or plug-in hybrid in Japan, which boasts 75% more EV range compared to the previous model.

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The 2023 Toyota Prius Prime has undergone a significant redesign compared to its predecessor, with a more prominent upgraded seats.

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A redesigned dashboard featuring a new infotainment system and a 12.3-inch touchscreen display.

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The 2023 Toyota Prius Prime comes equipped with a wide range of safety features, including Toyota’s Safety Sense suite of driver-assistance technologies.

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Toyota insists that hybrid vehicles like the Prius must continue to be made as an eco-car that is within everyone’s reach.

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The Prius Prime will be available in North America in three grades: SE, XSE, and XSE Premium, priced at $29,000, $32,000, and $36,000, respectively.

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The new Prius Prime has an impressive 100 horsepower increase compared to the outgoing model, with 161 horsepower to the front wheels just from the electric motor.

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The new Prius Prime also features a Regeneration Boost Mode and is estimated to have at least 50% more driving range than the previous model.

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