2023 Toyota Prius Prime Redesign

Introduction

The Toyota Prius Prime is receiving its first major redesign for the 2023 model year. As Toyota’s plug-in hybrid electric vehicle (PHEV), the Prius Prime combines an efficient gas engine with an electric motor and battery pack. The redesign aims to increase its all-electric range and improve performance.

Below we’ll explore what changes to expect with the 2023 Prius Prime, including upgrades to the exterior styling, interior features, powertrain specs and tech offerings. We’ll also cover projected pricing and the release date. Let’s take a look at what’s coming for this popular eco-friendly hatchback.

Highlights of the 2023 Redesign

• Sleeker, more aerodynamic exterior styling
• Increased EV range and better charging capabilities
• Upgraded tech and safety features
• More premium and connected interior
• Higher performance hybrid powertrain
• Expected increased fuel efficiency
• Projected moderate price increase from 2022 model

Exterior Redesign

Toyota has dramatically refreshed the exterior styling of the Prius Prime for 2023. The new look is sportier and more aerodynamic, helping boost efficiency. Here are some standout changes:

• Lower, wider and longer stance
• Distinct front fascia with sculpted bumper

-Slim LED headlights and taillights

• New available 19” alloy wheel design
• Flush door handles and window trim
• Dual exhaust ports with chrome accents
• Black roof option for two-tone color scheme
• 7 new exterior colors added

These styling updates give the Prius Prime a much more upscale, modern and athletic look compared to the outgoing model. Aerodynamics are also improved, with an estimated 10% reduction in the drag coefficient.

Interior Upgrades

In addition to exterior changes, Toyota has significantly upgraded the interior of the Prius Prime. New tech and premium materials create a more luxurious cabin. Here are some of the improvements:

• Available leather heated seats
• Digital rearview mirror option
• New available Head-Up Display (HUD)
• 12.3” digital instrument cluster
• Large center touchscreen with updated interface
• Enhanced wireless charging tray
• Ambient interior lighting
• New two-tone blue/black color scheme
• Added sound absorption materials for less noise

Toyota says they focused on creating a “human-centered” interior environment. The new tech interfaces aim to reduce distraction and increase connectivity. Overall, the interior enters the realm of luxury vehicles with its material quality and flowing design.

Powertrain and Performance

In addition to design changes, Toyota engineers have enhanced the Prius Prime’s powertrain for 2023. While official specs haven’t been shared yet, we expect improvements in a few key areas:

Increased EV Range

The existing model offers 25 miles of all-electric driving range. Reports indicate the new lithium-ion battery pack could increase this to around 35-40 miles. This will allow more daily commuting to happen using only electric power.

Better Charging Capability

Faster on-board charging will allow the Prius Prime to take better advantage of public DC fast chargers. This improves road trip flexibility and EV capability. We may also see upgrades to the standard charger provided with the vehicle.

Higher Power Output

Combined engine and motor horsepower is rumored to rise to 220 hp, from 121 hp currently. This should deliver peppier acceleration. The twin motors may also see performance tweaks to their output delivery.

Enhanced Drivetrain

Toyota’s Hybrid Synergy Drive system is expected to gain efficiency improvements from enhanced drivetrain components like gearing and differentials. Regenerative braking may also be upgraded for converting kinetic energy to electricity.

Technology and Safety Upgrades

The Prius Prime will see major gains in tech and safety amenities for 2023. This includes new driver assistance features and the latest infotainment offerings.

• New Toyota Safety Sense system adding more advanced functionality
• Available Extended Traffic Jam Assist for semi-autonomous highway driving
• Expanded parking assistance with 360-degree cameras
• Added blind spot monitoring and rear cross traffic alerts
• Upgraded JBL sound system option
• Enhanced wireless Apple CarPlay/Android Auto integration
• WiFi hotspot capability and over-the-air updates
• New digital key function through the Toyota app
• Improved voice assistant and navigation functions

Toyota is bringing the Prius Prime solidly up to date with the latest tech buyers expect. The new safety systems also add peace of mind through expanded automated capabilities.

2023 Prius Prime: Expected Pricing and Release Date

Toyota has not officially announced pricing for the redesigned 2023 Prius Prime yet. But based on the upgrades offered, we expect a moderate price increase from the 2022 model, which started at $28,220 before destination fees. Estimated pricing should span:

• LE trim: $29,000 – $30,500
• XLE trim: $31,000 – $33,000
• Limited trim: $34,000 – $36,500

The Prius Prime qualifies for a $4,502 federal tax credit as of November 2022. State and local incentives may also apply.

Toyota is targeting an on-sale date in fall 2022 for the 2023 Prius Prime. However, supply chain issues could potentially delay its rollout. We should know official pricing and availability details by mid to late 2022 as Toyota ramps up marketing efforts for the redesign.

Key Takeaways on the 2023 Redesign

• All-new exterior styling with sleek, athletic cues
• Interior gains premium materials and new tech displays
• Powertrain enhanced for increased EV range and power
• More advanced safety systems and driver assistance tech
• Pricing expected to rise moderately from the 2022 model
• Arriving at dealerships fall 2022 barring any delays

The 2023 Prius Prime looks to raise the bar for efficiency-focused drivers. With its extended EV mode range and refined driving experience, Toyota aims to attract both eco-conscious and performance-oriented shoppers. The Prius Prime redesign sets the stage for Toyota to remain a leader in the hybrid space.

2023 Toyota Prius Prime vs Key Competitors

Compared to other plug-in hybrid options, the redesigned Prius Prime stands out for its increased electric range, better performance and more upscale interior. The Hyundai Ioniq and Kia Niro don’t match it for expected EV range and luxury features. The Prime’s improved dynamics should also give it an edge over competitors.

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