Leverage Google Screened to Boost Your Local Business
The digital revolution and the advent of the internet have fundamentally transformed the way consumers interact with businesses. A substantial aspect of this transformation has been the rise of local businesses in the online sphere.
This feature serves as a game-changer for businesses looking to penetrate this thriving market segment and stand out among competitors. This article will delve into the intricacies of Google Screening, provide a step-by-step guide on how to get Google screened, and explore the potential advantages this service could bring to your business.
Studies suggest that almost 50% of Google searches are geared towards local businesses, and this is precisely where Google’s latest feature, Google Screening, comes into play.
How Do You Get Google Screened: A Step-by-step Guide
Now that we have a foundational understanding of Google Screening, let’s explore the process of how to get Google Screened.
- Ensure your Business Eligibility: Google Screening is currently available only for specific types of local service businesses, including law firms, financial planners, real estate, and various home service providers. Hence, the first step would be to confirm your business’s eligibility.
- Complete your Business Profile: Next, create or update your Business Profile on Google. Ensure that all the information is accurate and up-to-date, including your business name, address, contact information, operating hours, and services offered.
- Undergo Background Checks: This is the core part of the process. Google, in collaboration with a third-party agency, performs a thorough background check, which includes an examination of your business history, owner background, and, in some cases, your employees.
- Verify Professional Licenses: Google will verify any professional licenses you claim to hold, further validating your credibility.
- Collect Customer Reviews: Having positive customer reviews can significantly influence your screening process. Encourage your satisfied clients to leave a review on your profile.
- Pass the Screening Process: Once you’ve completed all these steps, Google will review your application. If all criteria are met, your business will become Google Screened.
Understanding Google Screened
Google Screened is essentially Google’s seal of approval for local business advertisements. Your advertisement receives a green checkmark endorsement if it satisfies certain criteria. This means that your business has undergone extensive checks that might include background, business registration, insurance, and license verification, alongside meeting a minimum review requirement.
This endorsement builds trust with potential customers who see your ad. Moreover, fulfilling the Google Screening conditions could pave the way for your business to become Google Guaranteed. This status, usually reserved for home service companies, provides financial backing by Google for your services, up to $2,000. However, the Google Screened program focuses mainly on professional services like tax accountants.
round check and provide insurance and license information to successfully navigate the Google screening process.
The Benefits of Google Screening
Taking the initiative to get your business Google Screened can be incredibly profitable. Google Local Services Ads or LSAs have proven to be an effective way to run online advertising campaigns. Some businesses have reported an astounding 500% Return on Ad Spend with LSAs. Compared to Google Search Ads, LSAs are a cost-effective alternative, especially since the onset of the pandemic.
Moreover, Google Screening establishes trust, enabling businesses to showcase their credibility beyond the regular Google Ad, including on their own websites. Just remember to have a lead-tracking tool in place to monitor your leads and performance.
How to Recognize a Google Screened Provider
You’ll spot a Google Screened icon next to businesses listed on Local Services. Providers of professional services like Law, Financial Planning, and Real Estate, as well as Child Care or Preschool services, can acquire the Google Screened badge.
The rigorous verification checks instill confidence in consumers, assuring them that their chosen professionals have been thoroughly vetted. The checks are executed by Local Services, Google’s trusted partners, or state regulatory bodies.
In a world where online visibility and credibility can make or break your business, Google Screening offers a compelling way to stand out. Whether you’re offering professional services or operating in sectors like Child Care and Real Estate, becoming Google Screened can enhance your reputation and potentially lead to greater profitability. Don’t hesitate to get started with Google Local Ads today. If you need expert assistance, consider a consultation with a professional online marketing strategy firm like WolfPack Advising.
What is the purpose of Google My Business?
Google My Business is a free service provided by Google that enables businesses to establish and manage their online presence. It allows businesses to showcase important information like their address, phone number, website, and operating hours. Additionally, businesses can enhance their listing by adding visual content such as photos and videos.
Why is having a Google My Business listing significant?
Having a Google My Business listing is crucial for businesses as it enables them to appear prominently in Google search results and Maps. When potential customers search for businesses similar to yours, your listing will be displayed at the top of the search results, presenting an excellent opportunity to attract new customers.
How can I create a Google My Business listing?
To create a Google My Business listing, you can visit the official Google My Business website. There, you’ll be required to provide essential details about your business, including its name, address, and phone number. Afterward, you’ll need to verify your listing by clicking on a link sent by Google to your email address.
What is the process for verifying my Google My Business listing?
Verifying your Google My Business listing involves clicking on a verification link sent to your email address by Google. By clicking the link, you’ll be directed to a page where you can enter a code provided by Google on your phone to complete the verification process.
How can I update my Google My Business listing?
You have the flexibility to update your Google My Business listing whenever necessary. Simply log in to your Google My Business account and make the desired changes. You can also enhance your listing by adding new photos and videos of your business.
What is the procedure to get Google Screened?
To become Google Screened, your business must meet specific eligibility criteria based on its type. Once you confirm your eligibility, you can submit an application through the Google Screened website. For more detailed information, you can visit the official Google Screened website, where you’ll find comprehensive guidance.
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